Ever wonder why some tutors are booked solid while others twiddle their thumbs, hoping a client magically appears? Spoiler: it’s not luck—it’s marketing mojo. In a recent Tutoring with Cheryl video, Cheryl, the tech-savvy tutor coach, dropped a no-nonsense plan to fill your summer schedule without turning into a pushy car salesman. Tutors, listen up: your dream clients—those kids who need your brain-rewiring magic—are out there, and Cheryl’s got the map to find them. This isn’t about spamming; it’s about showing up where parents already hang out, armed with value and a smile.
Tutors, Stop Waiting—Start Winning Clients the Smart Way
Cheryl’s been around the tutoring block, and she’s seen the flops: tutors who sit back, banking on word of mouth like it’s a golden ticket. Newsflash—it’s not enough. She’s here to shake you out of that passive rut with a mix of old-school grit and modern savvy. From Facebook groups to coffee shop corkboards, her tips are gold for tutors ready to grow their biz—and their impact. Here’s how to snag those clients and boost those young brains, Laura Lurns style.
Three Key Points:
- Stop waiting—actively seek clients where they already are.
- Market with value, not pushiness, to build trust.
- Consistency beats perfection every time.
Hunt, Don’t Hide
Cheryl’s first jab is at the “wait and see” crowd. “Most tutors wait for clients to find them,” she says. “That’s not a plan—that’s a prayer.” She’s right—neuroplasticity proves brains can change, but your schedule won’t unless you move. Hit up parenting Facebook groups, pin flyers at the library, or chat up PTA pals. Don’t just drop ads—solve problems. Answer a mom’s math meltdown plea with a quick tip, and bam, you’re the go-to tutor. Those kids need you to reshape their wiring; don’t let them slip to the big chains.
“Parents are already looking for help,” Cheryl noted. “Show up where they’re scrolling or sipping coffee, and you’re halfway there.”
Sell with Heart, Not Hype
Here’s where Cheryl gets my heart singing: ditch the salesy vibe. “Be the guide, not the salesperson,” she urges. Share a success story—how you turned a struggling reader into a bookworm—or offer a free checklist. Parents eat up testimonials like candy; one glowing review trumps ten ads. It’s brain science: trust sparks confidence, and confidence fuels learning. Tutors, you’re not hawking used cars—you’re unlocking potential. That dyslexic kiddo ? They’re not stuck; they’re waiting for your spark.
“Happy clients become your megaphone,” Cheryl said. “One parent’s praise can snowball into a full roster.”
Parents, Pull Your Weight
Now, my stickler side kicks in. Cheryl’s big on word of mouth, but it’s not just your job to spread it—parents need to step up. Offer a referral discount, sure, but hold them accountable too. “Consistency builds trust,” Cheryl says, and that goes double for families. If they’re not reinforcing your work at home, that summer slide creeps back. Tutors, you’re the brain-changer, but parents are the backbone. No more “my kid’s just slow” excuses—challenge that narrative, and watch the magic happen.
The villain? That soul-crushing wait-for-the-phone-to-ring mindset. Cheryl’s plan slays it: hunt clients, lead with value, and rally parents to the cause. Tutors, amplify your impact and your income with the Learning Success affiliate program —it’s packed with tools to supercharge your sessions and fill your piggy bank. Let’s rewrite those “stuck” stories together!
Author: Laura Lurns
Find me on X https://x.com/lauralurns